Armani jeans

«When I think about fashion, I think about something integral, as to my life. When I think about style, I think about fashion, as about the only real-life luxury, which any person presumes to give to itself pleasure. And it`s not important if he has money or not. When I think about elegance, I think how to reach it only by suppressing “loud” trends.

I always tried to grope fashion. And not only since that moment when my name and labels became known, and from that day when I have begun the career. In this world of industrial manufacture and the huge markets I always had a pragmatical approach, an instinct perfected by work from the very beginning. Creativeness which I like, is that creates fashion which is reliable, and clothes which create the man and the woman. People buy such clothes to look and to feel better, without changing considerably each season, but evolving».

                                                                                                                             Giorgio Armani